Ford’s Trucker Hats Will Save Lives of Many Drivers: Starting In Brazil
Truck driving is complicated, exhausting and dangerous. It’s a job that requires a strenuous amount of focus and attention on the road at any time. You let your guard and senses down – and it might be your last drive. Ford decided to help the drivers by creating the SafeCap, a hat that senses head movements people make when falling asleep and wakes the driver up with light, vibrations and sound.
Along with the Sao Paulo-based creative agency GTB, Ford developed this cap in order to celebrate 60 years of truck production in Brazil. A lot of research has been done with regards to drivers’ head motions, finding distinct differences between focused work and the feeling of drowsiness. An inboard accelometer and gyroscope measure various movements as well as vibrate, make sound and light up.
And whilst the SafeCap serves as a prototype and brand promotion for Ford, there is a very high chance that it will be available for buyers soon. Brazil’s head of sales expressed their goal to share their invention with other countries.